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Wednesday, May 11 • 13:00 - 13:50
Collaborating with the private sector to make healthy eating possible

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This session will explore examples of collaboration with the private sector to transform the food environment and support healthy food among public.

Freezing the puck on unsupportive food environments: A healthier recreation concession pilot project
Can a healthier recreation concession menu establish the same sales outcome as a traditional menu? This session discusses a collaborative pilot project that took place at a rural recreation facility during the 2015/2016 fall/winter season. A municipality, health unit, food supplier and local signage company worked together to monitor sales, operational costs, feedback, and promotions with the goal of creating a business model to advocate for healthier food environments within recreation facilities. Menu adjustments, competitive pricing, product placement and promotional strategies were used. This session will deliver a comprehensive sales analysis, feedback from various stakeholders, and recommendations for future work.

Working with retailers to make healthy eating possible
Grocery stores are a natural place for food and nutrition education.  As a leading retailer in Canada, Loblaw Companies Limited takes an active role in health promotion through the in-store Dietitian program and Guiding Stars.  Join Senior Director of Wellness Alexis Williams, RD as she speaks about some of the public-private collaborations Loblaw participates in to promote healthy eating and nutrition.

avatar for Leslie Whittington-Carter

Leslie Whittington-Carter

ON Govt Relations Coordinator, Dietitians of Canada
Our Mission Dietitians of Canada is the voice of the profession supporting ethical, evidence-based best practice in dietetics advancing the profession's unique body of knowledge of food and nutrition supporting our members in their diverse and rewarding roles as leaders... Read More →


Katie Neil

Public Health Dietitian, Oxford County Health Unit
Katie is a Registered Dietitian and the Public Health Nutritionist for Oxford County Public Health. She completed a Masters of Applied Nutrition at the University of Guelph in 2013 and will be continuing her education this fall beginning a Masters of Public Health through the... Read More →
avatar for Alexis Williams

Alexis Williams

Senior Director, Wellness, Loblaw Companies Limited
Alexis Williams is a Registered Dietitian and the Senior Director of Health and Wellness at Loblaw Companies Limited.  At Loblaw, Alexis is responsible for developing and implementing new health and wellness services and programs, most notably our in-store dietitian program and the... Read More →
avatar for Virginia Zimm

Virginia Zimm

President, Ontario Produce Marketing Association
Virginia Zimm is the President of the Ontario Produce Marketing Association. For more than 20 years the OPMA [a not for profit member funded association] has been the collective voice of the produce industry in Ontario representing its membership provincially, nationally and globally... Read More →

Wednesday May 11, 2016 13:00 - 13:50 EDT
Colony Ballroom

Attendees (6)